Sustainability Is No Longer Just A Trend

In 2025, consumers aren’t just passively preferring sustainable practices, they're demanding them. A recent report revealed that 78% of global consumers say a sustainable lifestyle is important to them, and nearly 2 in 3 are willing to pay more for products with sustainable packaging.

But it’s not just consumer pressure driving change. Governments around the world are implementing stricter regulations around single-use plastics. In the U.S., California’s SB54 law will require plastic packaging to be 100% recyclable or compostable by 2032. The European Union is going even further with bans on microplastics and single-use plastic items already in full effect. Doing nothing isn’t just risky anymore, it’s expensive.

The Hidden Costs of Inaction

 Failing to adapt to sustainable packaging standards can result in:

●      Regulatory fines and compliance issues

●      Loss of market share to more eco-conscious competitors

●      Brand reputation damage in the eyes of increasingly vocal consumers

●      Difficulty securing retail partnerships, especially with companies like Walmart and Amazon now requiring sustainability reports from their suppliers

The Pristine Solution

Pristine has developed a breakthrough biodegradable plastic additive that helps manufacturers, brands, and retailers transition to eco-friendly packaging without sacrificing performance or cost-efficiency.

Why businesses are choosing Pristine:

  1. No production changes required: Our additive integrates seamlessly into existing manufacturing processes

  2. Real biodegradability: Compatible with landfill and  marine

  3. Scientifically backed: Independent lab-tested and certified to ASTM D5511 and D5526 standards

  4. Cost-effective: Offers a low-cost transition compared to compostable alternatives or total material overhauls

  5. Versatile:  Works with a wide range of plastic resins, including LDPE, HDPE, Pet, PP and many more

Sustainability That Drives ROI

Switching to biodegradable packaging doesn’t just save the planet, it grows your bottom line. Products that make ESG (Environmental, Social, and Governance) claims on-pack grew 28% faster than products that made no such claims between 2017 and 2022. Forward-thinking brands are using their sustainability efforts as a marketing differentiator, not just a compliance checkbox.

 When you partner with Pristine, you gain more than just an additive, you gain a brand advantage.